One of the first franchises granted in the region, Ali Bin Ali Beverages division produces, markets and distributes Pepsi products in Qatar. Our quality has been consistently superior to that produced in the MENA-PAK region for the past ten years. Since 1989, we have been consistently winning awards for excellence in quality from Pepsi Cola International including the prestigious ‘International Quality Gold Award’.
In keeping with our long-term objective of being a 'total beverage company', the ABA Beverages Division actively seeks to increase the range of flavours and products on offer in the market. We have added a number of popular brands of juices and mineral waters to our portfolio.We have invested extensively in our production plant and in our people, ensuring that we have a motivated, well-trained team with the ability continue our sustained growth.
The plant currently operates at an average utilization of 16-20 hours per day to satisfy buoyant consumer demand for our full range of products. In 2007, we will introduce a high-speed line capability to produce Pepsi Cola and other carbonated soft drinks at a rate of 48,000 cans per hour. This high-speed line will replace the existing line rate of 24,000 cans per hour and will enable our plant to meet growing market needs. Installation is scheduled to begin in early 2007 and the line will be commissioned by mid 2007.
Ali Bin Ali Beverages Division is probably the only company in Qatar who can boost of having 100% distribution in all its channel be it Super Market, Groceries or Eateries. Ali Bin Ali Beverages Division is represented in all aspects of the Qatari market: from corner shops to hypermarkets; from cafes and fast food outlets to five star hotels; in sports and recreation clubs; on school and university campuses in the State and private sectors; in cinemas, theatres and entertainment complexes; in shopping malls and department stores; in major companies and corporations; at tourist sites; in Internet Cafes; in government departments; at conferences and seminars, and at all major sporting, cultural and festive events in the country.
We demonstrate our strength of being the market leader through flawless execution. We strongly believe that if we need to grow our business we must work as partners with our customer to make their business grow. Keeping in pace with the changing trends we support the trade by providing state of art infrastructures like Post Mix Machines, coolers etc.
Our highly dedicated team of 270 employees is engaged in production, sales and marketing, finance and administration, cooler and vehicle maintenance.