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Qualification Summary
- Prepares annual market plan (above and below the line) and the monthly , annually sales targets.
- Coordinates with suppliers in order to gain support for penetrating the market.
- Monitors the brand’s sales and stock levels and suppliers purchase orders.
- Recommends orders to purchasing department.
- Coordinates with the suppliers regarding the shares of expenses.
- Follows up with the finance department regarding the suppliers shares of the expenses.
- Creates linkages between brands through portfolio integration.
- Sets price strategies.
- Identifies the required rental area for each brand in client’s outlets.
- Identifies the targeted market for the brand.
- Studies the brand, its market position and potential growth.
- Identifies the brand’s strengths and weaknesses and recommends to the suppliers factors that would strengthen the products and resolve its weaknesses.
- Studies advertising and promotion impacts on the brand’s market share and analyze its market penetration and distribution on different types of outlets.
- Conducts marketing visits to potential new clients.
- Prepares strategies and tactics that will successfully position the brand in the market.
- Suggests ideas for improving the brand’s image or incorporates new selling points in response to changes in the market place.
- Conducts marketing intelligence related to consumers, the market, and competitors.
- Identifies promotional and advertising options.
- Runs Brand’s products’ launching campaigns.
- Contributes to formulating and implementing the annual marketing and sales plan.
- Prepares new marketing strategies related to the brand.
- Analyzes the findings of market research, competitor and customers surveys in order to assess demand and brand positioning and awareness.
- Prepares new distribution channels or modifications to currently adopted ones that would maximize efficiency, productivity and minimize costs.
- Reports on the effectiveness of marketing and sales activities.
- Monitors competitive products’ prices and promotional activities to assess their effect on QNIE’s pricing policy related to his Brand.
- Ensures the efficiency and effectiveness of all activities relating to the brand.
- Conducts the necessary feasibility studies prior to the introduction of new products.
- Establishes a filing system with all documents in relation to the brand and constantly updates them.
- Prepares periodic reports that show the progress of the brand activities from which decisions can be made.
- Participates in different committees and studies relating to his department.
- Practices his duties and roles in line with the authorities appointed to him as illustrated in the authorities’ matrix.
- Performs any extra duties given to him by his direct supervisor.
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